Fiets is the magazine for the sporty cyclist and tells monthly all about cycling. Fiets is made by and for cyclists. For almost 40 years the magazine is the proud authority on sporty biking and everything around it. Readers get plenty of inspiration every month on how to get the most out of your cycling hobby. From handy information on the best materials and techniques, to tips on the smartest way to train and the best vacation destinations: Fiets offers it all.

If you're training for a specific cycling goal, you'll find useful schedules and articles about the best tours & cyclo's in Fiets. What's the best thing to eat and drink when you're training for such a goal? That too you'll find in the cycling magazine of the Netherlands. Everything explained step-by-step and in concrete terms. Readers who have finished cycling can relax on the couch with the fascinating stories about cycling, backgrounds and interesting tests on road bikes, gravel bikes, MTBs, bike parts and more.

Target group

For bicycle readers, cycling is more than a hobby, it is a lifestyle. Vacations are all about the bike (82% take the bike with them on vacation) and it is rare not to ride for a week. He cycles performance-oriented, as a fanatical mile-eater or adventurous route builder. This hobby can cost a lot, both in time and money. The bicycle reader likes to spend his money on bicycles, parts, touring and cycling vacations. More than half of the readers have a mountain bike or gravel bike in addition to a road bike. The price of their bike is between 2,500 and 5,000 euros.

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